Three sentences to help you sell Write three sentences anyone could repeat and understand: what your company does and the problem it solves, who will buy it, and why you are the best option. That distillation stress tests your commercial strategy,…
Why a deep tech investor would take distribution over building the product
Shahin Farschi of Lux Capital says that given the choice between a great product and great distribution, he would take the distribution and work out the product afterwards. For deep tech companies that ranking feels backwards, which is exactly why so…
How to sell to a deep tech buying committee
Your deal is decided in a room you never enter, by people you never meet. How to arm the one person inside who is carrying it for you.
Who to pitch when your buyer is not your customer
Pitching the manufacturer nearest to you makes you a competitor. Supply chain pull through, and how to find the company that will demand your technology.
Why your next raise depends on your buyer list
The money that funds a first production line underwrites demand, not technology. What that means for what you build before the round.
LinkedIn marketing for deep tech: reaching the 200 people who can buy
Why LinkedIn is the one channel where a deep tech company can reach its real buyers by name, and how organic posts, ads and landing pages work as one system.