Service: Websites · Best for: companies whose sales conversations keep starting with explanations · Includes: design and build, copy, photography, analytics and CRM integration · Tags: Websites / Photography
Most deep tech websites were built during a funding round, so they speak to investors: the breakthrough, the team, the size of the problem. Then a commercial buyer arrives wanting to know what the product does to their costs, and can’t always find the information they need.
Those buyers do their homework long before they’ll take a call, which means your site has to do the selling when you’re not in the room. If it can’t, every relationship starts with an explanation that a page should have handled, and the first meeting gets spent on basics.
The harder problem is that there’s more than one buyer. A technical evaluator, a commercial lead and an investor each need a different way into the same product, and a page written for all three usually ends up serving whoever it was first drafted for, which is nearly always the investor.
What’s included
- Design and build on a Content management system your team can edit without a developer
- Copywriting that supports the science: Clear, to the point and commercially focused copy that explains the science, but also sells it.
- A photography half-day at your facility, so the website shows real, high quality imagery.
- Analytics, tracking and CRM integration (dependent on the CRM you use), so every website enquiry arrives ready to be actioned.
- SEO foundations, and six months of support after launch
Every build is a fixed-price project with a timeline agreed before we start, and it sits in your accounts as capex rather than a new monthly cost. The structure comes from your audiences: each buyer type gets their own route through the site, and the scientific details stays available in full for the people who need it. The Albotherm build worked exactly this way, and the case study covers it from brief to launch.
Your site has to do the selling when you’re not in the room.Sam Stratton, founder
Every build is a fixed-price project, handed over in full:
01. Sales conversations that start further along, because the site has done the explaining
Buyers do their homework before they take a call; the site answers the basics so the first meeting starts further along.
02. Enquiries that land in your CRM with their source and reading history attached
Analytics, tracking and CRM integration (dependent on the CRM you use), so every website enquiry arrives ready to be actioned.
03. A photography library you own, ready for decks, press and LinkedIn
A photography half-day at your facility, so the website shows real, high quality imagery — and the library is yours.
04. A site your team updates themselves, with us on hand for six months
Built on a content management system your team can edit without a developer, with SEO foundations and six months of support after launch.