Service: Paid media and campaign management · Best for: companies with the story built and a market small enough to name · Includes: LinkedIn campaigns, landing pages, tracking, reporting · Tags: Campaigns / LinkedIn
For most deep tech companies the real market is a few hundred people: particular roles at particular companies in two or three industries. Marketing built for mass audiences wastes money against a list that small, and most agencies only know how to run the mass version. Most companies spend huge amounts of money on attending expos – but this isn’t precise enough and it’s hard to track their return on investment.
LinkedIn is the one channel where that list is addressable by company and job title, which makes it the natural home for deep tech campaigns. It’s also where most campaigns go wrong in practice: segmented ads pointed at a generic homepage, and enquiries that sit unanswered until the lead has moved on.
This is our last-step service on purpose. It works when the narrative, the site and the film exist, because its job is to put that story in front of the exact people who can buy it, repeatedly, until their moment arrives.
What’s included
- LinkedIn campaign setup and management, targeted by company and title
- Landing pages matched to each audience, so the page continues what the ad started
- Tracking that shows which message brought which enquiry
- Monthly reporting in plain English, with the spend decisions explained
Small audiences change the mechanics. The same people see your ads many times, so the budget goes into creative variety and rotation rather than volume, and results are judged on the quality of enquiries rather than clicks.
One thing to know about the money: this is the exception to our one-off project model. Campaign management and ad spend run monthly, you set the ad budget, and you can stop whenever it stops providing a return on investment. This service has a minimum 3 month commitment in order to gather enough data.
Many of your investors and buyers are on Linkedin, paid campaigns coupled with high quality video can be a way to tailor your message to key targets – and by pushing them to dedicated landing pages and a CRM you can track exactly what messaging is working best.Sam Stratton, founder
Monthly, with a minimum three-month commitment:
01. Your story in front of the specific people who can buy, as often as it takes
LinkedIn campaign setup and management, targeted by company and title, with the budget in creative variety and rotation rather than volume.
02. Enquiries arriving with their history attached, ready to follow up
Tracking that shows which message brought which enquiry, and landing pages matched to each audience.
03. A monthly report you can read in five minutes and act on
Monthly reporting in plain English, with the spend decisions explained.
04. Stop whenever it stops paying back
Campaign management and ad spend run monthly, you set the ad budget, and you can stop whenever it stops providing a return on investment.